Digital Marketing Specialist

Salt Lake City, UT | Hybrid | $70,000 / year + discretionary bonus

About the Role

We are a fast-growing company looking for a driven, well-rounded, full-time Digital Marketing Specialist to join our expanding team. This is an exciting opportunity for a self-starter who thrives in a dynamic environment, embraces change, and takes ownership of their work. You will play a central role in shaping and executing our digital marketing strategy across email, SEO, paid media, and content with real impact from day one.

This role begins on-site to ensure a strong ramp and integration with the team, then transitions to a hybrid schedule. If you are motivated by results, love wearing multiple hats, and are eager to grow alongside a company that is scaling quickly, we want to hear from you.

What You'll Do

• Manage on-page and off-page SEO efforts with the team including keyword research, content optimization, technical audits, and link-building initiatives.

• Collaborate with content and creative teams to produce SEO-driven content that ranks and converts.
• Contribute to landing page optimization, conversion rate analysis, and overall funnel performance.
• Own and execute HubSpot email marketing campaigns end-to-end from strategy and segmentation to copy, design coordination, A/B testing, and performance analysis.
• Develop and refine email campaign strategies to drive engagement, lead nurturing, and pipeline growth.
• Monitor and report on KPIs across all digital channels, using data to identify trends and opportunities for improvement.
• Support social media strategy
• Partner cross-functionally with sales and leadership to align marketing efforts with company goals.
• Stay ahead of digital marketing trends and platform updates, proactively recommend new tactics and tools.

Must-Have Requirements

• HubSpot proficiency — you have hands-on experience building, managing, and optimizing email campaigns and workflows in HubSpot.

• Email marketing strategy expertise — you understand segmentation, personalization, deliverability, and lifecycle campaigns.
• Solid SEO knowledge — on-page, off-page, and technical SEO; you can conduct audits and translate findings into action.
• Self-starter mentality — you identify opportunities, take initiative, and follow through without needing to be managed.
• Adaptability — you are comfortable with ambiguity, evolving priorities, and the pace of a growing company.
• Strong analytical mindset — you use data to make decisions and communicate results clearly to stakeholders.

Additional Qualifications

• 2–4+ years of experience in a digital marketing role with broad channel exposure.

• Experience with Google Analytics (GA4), Google Search Console, and SEO tools such as SEMrush and Ahrefs,
• Familiarity with paid media platforms
• Understanding of CRM best practices and marketing automation workflows.
• Basic proficiency with design tools like Adobe Creative Suite, or similar) is a plus.
• Excellent written communication skills with an eye for brand voice and messaging.
• HubSpot- email marketing platform
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.

Who You Are

You do not wait to be told what to do, you see the opportunity and go after it. You are energized by the chance to build something, not just maintain it. You can pivot when priorities shift, keep multiple projects moving at once, and still take pride in delivering quality work. You are curious, resourceful, and always looking for a smarter way to reach the right audience. Most importantly, you want to be somewhere your contributions actually matter.

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